Red Ribbon Week began after the kidnapping, torture, and brutal murder of DEA agent Enrique ”Kiki” Camarena in 1985. Camerena had been working undercover for Guadalajara, Mexico for over four years. His efforts led to a trip that resulted in the discovery of a multimillion dollar naroctics manufacturing operation in Chihuaha, Mexico. The kidnapped Camerea and his pilot, Captain Alfredo Zavala-Avelar. They were all taken seperatley but on the same day. After, the men were found murdered  citizens in Camarena’s hometown of Calexico, California donned red ribbons in his honor. The red ribbon became their symbol for prevention in order to reduce the demand of illegal drugs.